Mobile media consumption

We’ve previously talked about how important smartphone friendly website are. Below is an interesting video looking into how the consumption of media has changed and how it’s mobile that is quickly become the most important medium.

May 10th, 2012 by Daniel Ashcroft |

Emails for mobile

We’ve talked about mobile optimised websites before but now companies are realising that more and more of their customers are viewing their emails on their mobile phones. As a result of this we are seeing more mobile optimised email campaigns.

April 30th, 2012 by Daniel Ashcroft |

How social media links help Email Marketing

You see sharing buttons everywhere on the web but not so much on emails. If you’re not including Facebook, Twitter and Linked in share buttons on your emails then you could be missing out.

March 27th, 2012 by Daniel Ashcroft |

New email functionality for PressRoom

The automatic creation and send of press release emails to Press Contacts has always been an update we’ve wanted to do and now we are very excited to say that it is now available.

March 13th, 2012 by Daniel Ashcroft |

The latest updates to PressRoom

Last week we rolled out our largest ever update to PressRoom so far. Although the majority of the updates were to the back-end of the system, there are a number of updates that you can now take advantage of.

February 27th, 2012 by Daniel Ashcroft |

An updated PressRoom is on the way

We are happy to announce that we are about to roll out a number of new updates to PressRoom.

February 20th, 2012 by Daniel Ashcroft |

PressRoom’s Charity program continues to benefit

The new year has well and truely got underway. There a few big updates to PressRoom on the horizon, which will improve social media integration and press release distribution.

January 31st, 2012 by Daniel Ashcroft |

Smartphone friendly websites are a must for 2012

Reports about how the smartphone market is going to continue to boom in 2012 are easy to find and it’s no surprise that 84% of smartphone users use their phones to browse the web. In 2011 the number of smartphones in the world was around the 1.08 billion and that has no doubt risen. So with over 900 million phones browsing the web have you thought about your website and how it looks on a mobile device?

January 18th, 2012 by Daniel Ashcroft |

The “Graymail” email. It’s not spam but is still unwanted

All major email clients have junk mail folders and spam filters to help their users keep their emails categorized and clear of annoying spam emails. The spam filters in these email clients provide the users with the option to flag an email as spam, which then means future emails similar to this is put in the junk folder.

November 22nd, 2011 by Daniel Ashcroft |

The Auto-reply: Don’t dismiss the potential

If you’re managing your email campaign effectively, you should have a concise list of people who your about to send your email to that should, hopefully, be interested in the content. As you click on send you look forward to seeing the open and click-through rates to appear in your reports. More than likely though…

November 8th, 2011 by Daniel Ashcroft |