Sue Ryder have been a PressRoom user for quite a while, they were one of the first members of our Charity Program and have now integrated PressRoom into their new website.
Following in the footsteps of Pentagon and Gorvins, Sue Ryder have chosen to have a custom skin created for their PressRoom and place it in their Media section of their website.
Sue Ryder realised that people are interested in local news related to the care centre either near them or a care centre where a family member or loved one is in. Thanks to the categories feature in PressRoom, Sue Ryder are able to provide individuals with news that is important to them.
The automatic creation and send of press release emails to Press Contacts has always been an update we’ve wanted to do and now we are very excited to say that it is now available.
We know that although you publish your news it doesn’t always get found by who you want and so a press release email is sent to your press contacts to help exposure. The process of creating a press release in PressRoom and then again as an email is now an unnecessary hassle. Now when you create a press release within PressRoom it automatically creates an email version of it that you can then send on to your chosen press contacts, all from within the PressRoom system, thanks to some integration with Ackura MessageSender.
With PressRoom you can now input your press contacts, build press mailing lists and create a publishing schedule with the ability to place embargoes on releases or send out for immediate release. In addition to this you are also able to send a release to an individual without actually publishing the story. This is useful if you would like another member of staff to see the release before it is sent out.
If you are currently using PressRoom then you will find the press information in the contact section and arrange the send of release from the Journalist tab in the press release editor.
Basic PressRoom users can add up to 15 press contacts to a single mailing list, whereas premium users can upload up to 200 contacts and create 20 different mailing lists.
If you would like to discuss the new email functionality then please get in touch.
Last week we rolled out our largest ever update to PressRoom so far. Although the majority of the updates were to the back-end of the system, there are a number of updates that you can now take advantage of.
Improved News Archiving
We’ve updated the archive system in PressRoom so that the news can now be easily filtered by month and year.
New preview viewing
In the previous system users needed to log into the PressRoom service to view any previews. We’ve now allowed users to view a press release before it’s published with out the need to log in, allowing higher management or related clients to view the release without the need to set them up as a PressRoom user.
The url shortening service, Bit.ly has been added to the “Service Accounts” section of PressRoom. This service allows you to automatically create a short urls for your press releases.
Improved Media Section
Media attached to a press release can now be viewed as a slide show or cycled through by the reader.
Categorisation available to all
The categorisation feature we developed for Pentagon is now available upon request for all PressRooms. More information about how the categories work can be read on the Pentagon blog post. If you would like the categories feature applied to your PressRoom then please get in touch.
We would love to hear your thoughts on how the PressRoom service can be further improved and we will look to add your ideas into our updates schedule. Work is already underway on a number of other features we hope to implement soon.
We are happy to announce that we are about to roll out a number of new updates to PressRoom.
The updates will start to roll out this evening will be completed soon so that your news will hopefully be unaffected.
While the updates are being applied current PressRoom users will not be able to access their publishing areas but don’t worry your PressRoom frontend won’t be affected so your new articles will still be visible.
Thank you for your patients. We will let you know what these latest updates entail soon.
The new year has well and truely got underway. There a few big updates to PressRoom on the horizon, which will improve social media integration and press release distribution.
Until then we would like to say that our Charity Program is still continuing. The list of charities using PressRoom is still growing and we are happy to announce that the following now use the service:
If you’re a charity and would like to use the PressRoom service or if you would like to discuss how to improve your news distribution then please get in touch.
We are happy to announce some new updates to how people can share news through PressRoom with news Social Media share buttons for Facebook, Twitter, LinkedIn and Google+.
The popularity of Facebook and Twitter is well know but the astronomical rise of Google+ meant we had to look into incorporating Google’s Social Network into our PressRoom. We have just release 5 new buttons that feature in the top left of the new standard template we rolled out back in March.
PressRoom’s new share buttons:
Google now features a “+1″ feature on their search results that is a visual display of what your friends believe to be worthwhile and recommend. These +1′s are also published on the users Google+ profile in a section where they list all their recommended websites and articles.
The Facebook “Like” feature publishes a recommendation link on the user’s profile that all their friends can see and will feature on the Facebook news feed.
The twitter button will allow the user to send a pre populated tweet featuring the title of the press release and a link to it, making it easy for them to share with their followers.
LinkedIn is the professional Social Network and is built around “connections” you have with people through business. The LinkedIn share button publishes the title and a link to the press release on the user’s update feed making it visable to all their business connections.
Email is still one of the most popular forms of communication and so the email button allows users to quickly and easily share the press release through an email.
These button are just part of our continuing update of Ackura PressRoom, so be sure to check back here for future features.
The new social media sharing buttons can be seen on the PressRoom Charities. If your interested in find out how PressRoom can help increase the exposure of your news then please get in touch.
PressRoom has recieved a number of updates to further improve the service with a few more on the way. Throughout the process updating PressRoom we’ve always remained committed to the idea that the service should be available free of charge to charities to aid them in the amazing work they do.
We have some new additions to the ever growing list of Charities using PressRoom to publish their news
PressRoom is a free to use service for charities but is also being used by companies like Pentagon and Gorvins to increase their news exposure. If you’re interested in finding out how PressRoom can benefit your company then please get in touch.
Along with the announcement of Gorvins integrating PressRoom into their website we are happy to announce that Pentagon is the latest company to utilize the service as part of their website.
Pentagon realised that their previous news section of their website lack certain functions to allow them to broadcast their latest news to the best of their ability. With a custom template the Pentagon PressRoom sits perfectly within their main website.
A feature that is used by Pentagon is the ability to put each of their press releases into a category, in this case Vauxhall, Peugeot, and other car brands they deal with. This feature allows them to have a central PressRoom featuring all their press release, then multiple sub-PressRooms, which only show the releases related to a single car brand and these are integrated into each of Pentagon websites for that individual car brand. Examples are:
Although it appears Pentagon have 15 different PressRooms across all their sites they are all managed from one place and PressRoom’s features allow users to distribute their content easily across them all.
Companies and brands around the world are benefiting from using Social Media. If you think that Social Media might not be a perfect fit for yourself then here are 5 reasons why you might want to reconsider.
1. It can be an SEO tool
Links from social media are playing an increasingly important role in your site’s search position. Since 80% of consumer purchases start with search, this reason alone is a good argument for embracing social media.
2. It’s become expected of you
60% of people spend time on a social network at least once a week. YouTube reaches 36% of all business decision makers, more than Forbes.com. 93% of business buyers believe all companies should have a social media presence, whether it is on Twitter or more likely LinkedIn.
3. It’s a great way of receiving feedback
Social media provides important marketing data and consumer feedback. You don’t need surveys to find out what your prospects are thinking. The buyers in your market are telling you this now in social media. But you have to listen.
4. It’s perfect for PR
Journalists increasingly rely on social media to research story ideas, sources and trends. A PR program that relies on phone, online wire services, and mail is no longer as effective. With the likes of Twitter readers now look to receive information directly from the source.
5. It has strong conversion rates
Leads from social focus on quality not quantity. Prospects that engage with you on social networks are more likely to look favorably on your company and brand, and its offerings. Once the business has been won then the use of social media can also help retain currently clients and make them aware of your activities including new projects that they might interested in.
PressRoom is a great stand alone tool for increasing the exposure of your news through the use of social media, but when it is integrated into your website like Gorvins has recently done then you have a fully functional news room within your own website.
Gorvins recently launched a new website, built with Ackura SiteManager, and chose to use PressRoom to improve their news section of the website. As part of the PressRoom integration we applied a custom design to fit in with the website. Gorvins now have a fully integrated newsroom that sits within their website but does not require log-in to the CMS where multiple individuals can have accounts and publish news articles with minimal effort.