Time is precious and sometimes the people who receive your email campaigns might not have time to open and read them. There is an incredibly simple method to help you increase your email engagement.
It is unlikely that an email campaign will be 100% open rates, so it’s good practise to have a second send set up for a couple of days after your initial send. The second email is to be sent to all the non-openers of the original email in order to give them a second chance of seeing your email.
This non-opener should have a new subjectline and if needs be, the copy updated slightly.