Archive for the ‘BlogRunner’ Category

5 reasons to embrace Social Media

Companies and brands around the world are benefiting from using Social Media. If you think that Social Media might not be a perfect fit for yourself then here are 5 reasons why you might want to reconsider.

1. It can be an SEO tool

Links from social media are playing an increasingly important role in your site’s search position. Since 80% of consumer purchases start with search, this reason alone is a good argument for embracing social media.

2. It’s become expected of you

60% of people spend time on a social network at least once a week. YouTube reaches 36% of all business decision makers, more than Forbes.com. 93% of business buyers believe all companies should have a social media presence, whether it is on Twitter or more likely LinkedIn.

3. It’s a great way of receiving feedback

Social media provides important marketing data and consumer feedback. You don’t need surveys to find out what your prospects are thinking. The buyers in your market are telling you this now in social media. But you have to listen.

4. It’s perfect for PR

Journalists increasingly rely on social media to research story ideas, sources and trends. A PR program that relies on phone, online wire services, and mail is no longer as effective. With the likes of Twitter readers now look to receive information directly from the source.

5. It has strong conversion rates

Leads from social focus on quality not quantity. Prospects that engage with you on social networks are more likely to look favorably on your company and brand, and its offerings. Once the business has been won then the use of social media can also help retain currently clients and make them aware of your activities including new projects that they might interested in.

June 23rd, 2011 by Daniel Ashcroft |

BlogRunner SEO Tip #2 – Blog Post Heading Tags

Using H Tags in your Blog Post

A good blog post, like all good documents, contains heading and sub-headings, so that not only does it  indicate to the reader what the content of the blog post is, but also points the way for the search engine spiders too.

There are 6 heading tags that can be used within the html of the blog post, h1 to h6, and are expressed as in the mark up below;

<h1>insert text here</h1>

<h2>insert text here</h2>

<h3>insert text here</h3>

<h4>insert text here</h4>

<h5>insert text here</h5>

<h6>insert text here</h6>

I would recommend focusing your efforts on the H1 to H3 tags as these carry more weight and should also prove sufficient in structuring your blog in a way that encourages the reader to continue reading, providing the content is interesting also, obviously. Remember, it’s not worth bowing to the search engines at a cost to your reader’s enjoyment.

Getting the most out of your Header Tags

The H1 Tag

The most important of these heading is the h1 tag. This should only appear once on any blog post, and ideally as the title of the post (but as the name of your blog on the Home page). So in the instance of this blog post the h1 tag as it would appear in the html is;

<h1>Using H Tags in your Blog Post</h1>

In some blogging platforms you might find that the blog name is set to the h1 tag on every page, obviously this is good for the Home page, however, I would recommend amending this to a h3 tag for all the individual posts, and in so doing free up the h1 for the post title, as it the content of the posts that you want to draw the Search Engine’s attention to.

As the search engines place more weight on this heading tag, it is a good idea to include your primary keyword in relation to the blog content and then reinforce this keyword in you h2 tags.

The H2 Tag

This should be used to highlight the sub-headings of your blog post, essentially breaking down the main topic of the H1 into subtopics. You should not go overboard with the number of h2 tags and I would generally limit their use to 1 – 3 per blog post.

In the case of this blog you will see the h2 tag represented in the html code as;

<h2>Getting the most out of your Header Tags</h2>

<h2>Further Uses of the H Tag</h2>

The H3 Tag

Next in blog architecture hierarchy is the h3 tag, which represent your sub subheaders. It is important not to just use these for the sake of SEO but ensure that they have a purpose upon the page. The reader will often skim the blog looking for the bits that interest them, so each header should come at a natural change of subject within the blog post, as within this post, where the h3 tag breaks up each different tag.

<h3>The H1 Tag</h3>

<h3>The H2 Tag</h3>

<h3>The H3 Tag</h3>

Further Uses of the H Tag

As well as structuring your blog post with the correct Header Tags, it is also good practice to ensure that the navigational elements of the blog, such as your categories are marked up correctly.  This ensures that you are not overloading your post with h1 and h2 tags that could dilute the SEO impact.

On some blogging platforms you might find that the categories within the side bar have been allocated h2 status. This will obviously reduce the impact that you are trying to generate through your blog post. This is where the h3 to h6 tags can provide a further SEO benefit.

Your categories will invariably contain many of the keywords you with to be ranked for, therefore by applying the appropriate Header Tags to them, you succeed in drawing the Search Engines attention to them without affecting the impact of each individual blog.

I will be discussing the optimisation of blog categories in more detail in a later post, but in the meantime i would be interested to hear your thoughts on SEO strategies that have had an impact on your own blog posts.

November 10th, 2010 by Alex MacLennan |

Blog Runner SEO Tip #1 – Title Tags

A Title tag is the line of text that is normally displayed at the top of the browser window and from the search engines point of view; the title tag is the most important ranking factor. It essentially tells the search engines what you blog post is about and therefore what keywords and phrases you wish to be ranked for, so it is worth spending a bit of time and getting right.

Your Title tag should be no more than 60 characters; this ensures that it looks clear and coherent on the Search Engine Results Page (SERP’s) who normally allows around 60 – 65 characters before they cut them off. Include your primary keywords at the start of the Title, with any reference to your blog name coming at the end. Use the 2 or 3 keyword phrases that return an acceptable amount of traffic and remember to also include these keywords in the blog copy to ensure you are portraying a strong keyword focus that the search engines will pick up on. If you are unsure as to what keyword or phrase will return the most traffic, use a tool such as the Google Keyword Tool or Wordtracker to evaluate the best keyword strategy, and remember to choose your fights carefully and not just chase after the ranking with the most traffic. When adding your keywords into the Title tag in is a good idea to use a separator to differentiate between each keyword or phrase. There are number of characters that can be used as separators and you will see a selection of these within the SERP’s from ‘:’ to ‘–‘ to ‘>’ my personal choice has always been the vertical bar ‘|’. Each has their merits; I would however steer clear of underscores, as they have little aesthetic effect when displayed. So, as an example, a good Title tag might look something like this;

Blog Tips | SEO for Blog | Title Tags > BlogRunner SEO Tip 1

Whichever way you decide to structure your Title, try and continue the same style throughout all your blog posts as this will lend a sense of consistency throughout your posts. However, please make sure you don’t fall into these Title Tag traps; 1)       Not having a Title – there are millions of pages all over the internet called “Untitled Document” this is not a group you want to be in, not only does not having a title lose you valuable SEO real-estate, but it also looks lazy and unprofessional 2)      All the pages titles are the same – make each of your titles unique, you don’t want to be competing against yourself for inclusion in the SERP’s 3)      Keyword stuffing – it will look spammy if you just have a load of keywords in the title, and a sure fire way to put people off clicking through So now you know what to include in your title tag, the question remains, where do you put it? Well BlogRunner has made this easy with the all ‘All in One SEO Pack’ which makes it simple to add your page Title as well as Keywords and Description (which although limited in SEO value does serve as a valuable tool to attract people to click through once you have been found) within the blog post interface.

October 8th, 2010 by Alex MacLennan |

Blog Runner – what is it?

Technorati estimates that there are some 133 million blogs in existence. Coupled with the news that almost 73% of all web users claim to have read a blog and you have a powerful tool to get closer to your customers. But with so much to think about, where do you start?

Blog runner is a way to let you just get on and write your own blog without needing to worry about any of the technical aspects of setting one up.

Using the very latest version of WordPress on our own secure servers, we ensure that your blog is set-up and designed in a way which allows you to just get on with writing it. But it doesn’t stop there. Launching your blog is only one small part of the process and we work with you through a variety of services to understand who your audience is, what they are saying, what your tone of voice should be and who is going to write and moderate it.

Features:

  • Latest version of WordPress
  • Standards compliant
  • Integrate Spam protection
  • Extensive comment options
  • Plugins for enhanced functionality
  • Secure hosting

Additional services:

  • Organisational services
  • Design and build service
  • Full editorial service
  • SEO consultancy
  • Outreach services

It’s like setting up your own blog – but easier!

November 28th, 2009 by Daniel Ashcroft |

Blogs & Social Networks

There are currently 120 million weblogs, and this number is growing exponentially.

Every day there are approximately 120,000 new weblogs or roughly 1.4 new blogs every second. With blogs receiving 1.5 million posts per day, the equivalent of 17 posts per second, blogging is undisputedly the fastest and most popular method of creating discussions or commentary on a particular product/service. Blogs can vary in form, ranging from a simple discussion to a more personalised form of online diary entries
At KMP we see the role of blogs as a direct way for businesses to reach out to their customers.

Corporate blogs can provide many communication benefits for a firm, including brand-building, education, corporate insight, a means of customer feedback and a crisis management tool – all of which can all be delivered in a personal tone of voice.

We work directly with your business to advise you in the design, build, and maintenance of a blog, as well as advising the most effective way to use a blog as a PR tool.

October 13th, 2009 by Daniel Ashcroft |