When I had gotten over the surprise of seeing Neetu (Singh) Kapoor emerge from the security booth of a store indignantly saying know everything I realised that I would enjoy this TVC. Yes, IndusInd Bank and R. K. Swamy BBDO have Neetu Kapoor playing the role of the all knowing lady who chooses a gift for her son and while rummaging through her handbag realises she has forgotten her cash and credit cards, probably in some other handbag. She sheepishly calls her son who makes light of her predicament and uses the new service from IndusInd, Cash on Mobile,bumper balls for sale, to just send her a number which she can use at the bank’s ATM to draw the required cash. So if you wanted to use an ATM without a card, you can. If you use the bank’s cash on mobile service. I recall another service launched some time ago that offered currency from an ATM in the denomination you wanted it. Even then I thought if I wasn’t as technologically challenged as I am, I would opt for this Bank. Now,large inflatable soccer ball, I am a little closer to that decision. With such innovation (their words) and such well thought out and produced advertising, they can’t go wrong. And, of course, one has come to expect such good direction from Imtiaz Ali. Neetu Kapoor is the cherry on the cake.
I got a bit of a rush and a little scared at the same time. Well, it is a little frightening because you don’t know where you’re going. Reporter: And what shocked me was we didn’t have to go looking for them. They found us. Like this man who carries a showroom on a smart phone. We order a classic louis vuitton speedy bag, like the superfake we saw earlier. He asks us to wait. You don’t want us to come with you? There’s no stores. Everything is in the back. It’s hidden because it’s illegal to sell it. Stay here.
There was a lot of talk when a few airlines started adding on an extra charge of up to $15 when you fly on a holiday or right before the holiday. Some argue that these charges are not really extra, as in any event the price of a flight will go up on one of those days. Think of it this way, they are raising the price for specific flights without raising prices for all of their flights. Either way you explain it,people playing soccer, you pay more. The airlines first charged their customers the surcharge for Christmas and Thanksgiving holiday flights. United, US Airways, American, Continental and Delta all decided to continue charging this extra fee through 2010, so that people traveling for spring break or Memorial Day got stuck with it too. It looks like the holiday surcharge is not going anywhere. Maybe you think this extra charge won’t affect you, but it could certainly add up if you are flying with a group. Again,bubble ball game, the best advice is to check online before booking your flight. On the way back from a holiday vacation, it could really make a difference to you to fly home on a day which doesn’t have these extra charges. Compare prices for different days carefully. As far as we know, no one charges for bathroom use yetcould that be the fee of the future?! The rumor is that Ryan Air is considering it!