Author Archive

Monitoring your Blog’s Buzz

Our unique technology identifies the crucial online sources that companies should monitor in order to make accurate business decisions.  These sources can be found amongst consumers, suppliers, competitors and government.

The Process

We identify the key stakeholders, analyse their influence groups and then help our customers understand the positioning they should adopt for marketing, public relations, investor relations, customer service and corporate social responsibility. Market Sentinel helps marketing, communications and customer service professionals achieve measurable ROI outcomes, leading to increased authority, search engine rankings and sales.


We offer our customers a range of benchmarking services which they can use to compare their own authority and approval with that of their major competitors, including Stakeholder analysis and Net Promoters Index.

Live Buzz

Our Live Buzz service allows you to listen to live conversations that are taking place all over the web about your company.  You can receive live notifications of any consumer commentary on the key issues, 24 hours a day, 7 days a week, together with regular reports to highlight the key themes.

August 13th, 2009 by Dave |

Coming soon, Comments and Themes

This is just a quick update to let you know about some of the things in our development pipeline.


We are currently testing our new themeing system, this will allow PressRoom administrators to edit the CSS files and upload supporting images for styling their PressRoom pages. There is also the facility to apply a theme selected from a library of base themes to act as a strating point for designs.


Due for deployment into testing this week is the commenting system. This will allow you to enable visitor comments on News releases. There are settings to close comments whilst still displaying any existing comments and to require approval for comments prior to publishing.

We hope to release these features as soon as possible, check back here or subscribe for announcements.

July 1st, 2009 by Dave |

New feature: Creative Commons Image Browser

We’ve added a new feature to the image panel for PressRoom releases. In addition to being able to upload new images for inclusion in a news release, you can now browse your existing photos on Flickr.

Creative Commons

You can also search the whole of the Flickr site for Creative Commons Licensed images to use, this gives you access to an enormous amount of imagery, even if you do not have your own Flickr account.

What Is Creative Commons?

Creative Commons is a nonprofit organization that works to increase the amount of creativity (cultural, educational, and scientific content) in “the commons” — the body of work that is available to the public for free and legal sharing, use, repurposing, and remixing.

Creative Commons licensing means that you can use the imagery with certain restrictions. The licenses that we have included in the search are:

All of these licenses allow for commercial use of the images, and PressRoom automatically inserts a link back to the original image on Flickr in order to satisfy the attribution requirements of the license.

Ackura Photo Browse/Search Dialog

The browse dialog works in exactly the same way as the recently added YouTube video browser. If you have a Flickr account set-up for use with PressRoom; the default view will be of your own photos. If you do not have a Flickr account registered or if you click on the “Public Photos” tab, you can see the most recent photos added to the site and search by keyword for anything that you might need.

May 6th, 2009 by Dave |

New feature: Incorporate your web analytics into PressRoom

This week, we’ve added a new feature to PressRoom – a way to include your own analytics tracking code into your PressRoom and news release pages. Many people are already using web-based stats tracking services such as Google Analytics and we though that it would be useful to be able to collect information about page views, visitors and visitor behaviour on the PressRoom pages.

In order to implement this feature, all you need to do is paste your tracking code into the input on the Service Accounts page.

PressRoom service accounts page showing the new analytics input

PressRoom service accounts page showing the new analytics input

In this example we’re using the tracking code from an existing Google Analytics account in order to collect PressRoom statistics alongside our existing website statistics. We have deliberately made this an open ended system so that you can use any analytics package which requires only a short code snippet to be inserted into the page.

February 16th, 2009 by Dave |

What is a Social Media News Release

The idea behind the social media news release is too present facts and media in an easy to scan form. The reason for this is that Social Media Creators (the people who are likely to re-publish your news) are avid opinion holders and have a tendancy to take offense at being told that something is “innovative”, “Unparralleled”, “Superb” or any other type of superlative. They want only the facts so that they can make up their own mind as to how innovative, or superb your news might be.

Brian Solis describes Social Media Releases:

Social media releases are designed to get the conversation going, providing readers with the ability to disseminate information and multimedia, bookmark and share the content, and in turn, spark threads. They also serve a purpose of providing new media influencers with the information they need, in one package, in order to write a full story, their way – without having to carve out the BS of a traditional release or pitch.

October 22nd, 2008 by Dave |

What is Ackura PressRoom?

Ackura PressRoom is a web application to allow a company to publish what is known as a Social Media News Release. This is not to be confused with a rress release and is not intended to replace a press release, it is an additional PR and marketing tool.

A Social Media News Release is designed not to be sent to a list of recipients but rather to be found by interested parties and shared by those people through whatever means they use to distribute online content.

PressRoom achieves this findability by using a strictly templated system which generates highly optimised XHTML and advanced meta information. In early tests we had a news release enter Google’s top ten results for a fairly competitive keyword within two days of publishing.

October 22nd, 2008 by Dave |