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bcToolkit.com SEO Tips with SiteManager

bcToolkit have been using Ackura SiteManager CMS and we have seen some fantastic results in the Search Engine Results Pages (SERPS) for our primary keywords “Basecamp Reports” and “Basecamp Reporting Tools”.

I have highlights a couple of tips below that might help you increase your visibility in the SERPS.

On-site SEO Tips

Page Title Tags

A Title tag is the line of text that is normally displayed at the top of the browser window and from the search engines point of view, the title tag is the most important on page ranking factor. It essentially tells the search engines what you page is about and therefore what keywords and phrases you wish to be ranked for.

Like most Content Management Systems, Ackura SiteManager will automatically default the page name as the page Title Tag, so if your page is named “Home” this is what will appear as the tag. However, if you open the “Properties” tab you will find a field at the bottom called “Title” (see fig1) simply add your primary keywords into this field, separated by a pipe bar and save.

You page title will now be keyword rich.

bcToolkit Title Tags

fig 1

Keywords in H Tags

After the Title Tag, the second most important tag is the H1 tag (or Header Tag). This should only appear once on any given page, and ideally contain your primary keyword. You may find that in some instances the H1 tag defaults to the name of your website, this is fine for the Home page, but on internal pages it should represent the primary product or function of the page. After this the H2 tag should be used to identify sub sections of the page, with the H3 tag further breaking down these sub section (and so on up to H6)

The Header tags give the search engines a clear structure to follow as they index your site and by including a variation of your keywords at each stage you increase the chances of the search engines ranking you for these terms (see fig 2)

fig 2

fig 2

Off-site SEO Tips

XML Site map

An XML Sitemap is a simple way to tell the Search Engines about new pages on your site. This is particularly useful when a site is new, particularly when submitted to the Google, Yahoo or Bing through their webmaster tool interfaces. If you wish to discover what new pages have been successfully crawled and indexed by the search engines, simply type site:www.bctoolkit.com into the Google search bar and your will be returned a list of your website’s indexed pages.

301 redirects

If you have built a new site within Ackura SiteManager (or any other new CMS system) if might be required to re-direct some of the url’s that have been indexed from the old site. It might note always be possible to keep exactly the same url string for a particular page, and if this url has a good ranking within the search engines it is a good idea to try and pass these ranking factors onto a new page of your site. The best way to do this is via a 301 redirect as this will pass on 99% of the ranking power. You can discover which pages need redirecting by using either the site:www.bctoolkit.com technique highlighted above, to see what url’s the search engines are ranking and which ones will not transfer over to the new site, or by submitting your site to Google Webmaster Tools the interface will supply you with a list of url’s that need redirecting as and when the search engine discovers them.

October 11th, 2011 by Alex MacLennan |

BlogRunner SEO Tip #2 – Blog Post Heading Tags

Using H Tags in your Blog Post

A good blog post, like all good documents, contains heading and sub-headings, so that not only does it  indicate to the reader what the content of the blog post is, but also points the way for the search engine spiders too.

There are 6 heading tags that can be used within the html of the blog post, h1 to h6, and are expressed as in the mark up below;

<h1>insert text here</h1>

<h2>insert text here</h2>

<h3>insert text here</h3>

<h4>insert text here</h4>

<h5>insert text here</h5>

<h6>insert text here</h6>

I would recommend focusing your efforts on the H1 to H3 tags as these carry more weight and should also prove sufficient in structuring your blog in a way that encourages the reader to continue reading, providing the content is interesting also, obviously. Remember, it’s not worth bowing to the search engines at a cost to your reader’s enjoyment.

Getting the most out of your Header Tags

The H1 Tag

The most important of these heading is the h1 tag. This should only appear once on any blog post, and ideally as the title of the post (but as the name of your blog on the Home page). So in the instance of this blog post the h1 tag as it would appear in the html is;

<h1>Using H Tags in your Blog Post</h1>

In some blogging platforms you might find that the blog name is set to the h1 tag on every page, obviously this is good for the Home page, however, I would recommend amending this to a h3 tag for all the individual posts, and in so doing free up the h1 for the post title, as it the content of the posts that you want to draw the Search Engine’s attention to.

As the search engines place more weight on this heading tag, it is a good idea to include your primary keyword in relation to the blog content and then reinforce this keyword in you h2 tags.

The H2 Tag

This should be used to highlight the sub-headings of your blog post, essentially breaking down the main topic of the H1 into subtopics. You should not go overboard with the number of h2 tags and I would generally limit their use to 1 – 3 per blog post.

In the case of this blog you will see the h2 tag represented in the html code as;

<h2>Getting the most out of your Header Tags</h2>

<h2>Further Uses of the H Tag</h2>

The H3 Tag

Next in blog architecture hierarchy is the h3 tag, which represent your sub subheaders. It is important not to just use these for the sake of SEO but ensure that they have a purpose upon the page. The reader will often skim the blog looking for the bits that interest them, so each header should come at a natural change of subject within the blog post, as within this post, where the h3 tag breaks up each different tag.

<h3>The H1 Tag</h3>

<h3>The H2 Tag</h3>

<h3>The H3 Tag</h3>

Further Uses of the H Tag

As well as structuring your blog post with the correct Header Tags, it is also good practice to ensure that the navigational elements of the blog, such as your categories are marked up correctly.  This ensures that you are not overloading your post with h1 and h2 tags that could dilute the SEO impact.

On some blogging platforms you might find that the categories within the side bar have been allocated h2 status. This will obviously reduce the impact that you are trying to generate through your blog post. This is where the h3 to h6 tags can provide a further SEO benefit.

Your categories will invariably contain many of the keywords you with to be ranked for, therefore by applying the appropriate Header Tags to them, you succeed in drawing the Search Engines attention to them without affecting the impact of each individual blog.

I will be discussing the optimisation of blog categories in more detail in a later post, but in the meantime i would be interested to hear your thoughts on SEO strategies that have had an impact on your own blog posts.

November 10th, 2010 by Alex MacLennan |

Blog Runner SEO Tip #1 – Title Tags

A Title tag is the line of text that is normally displayed at the top of the browser window and from the search engines point of view; the title tag is the most important ranking factor. It essentially tells the search engines what you blog post is about and therefore what keywords and phrases you wish to be ranked for, so it is worth spending a bit of time and getting right.

Your Title tag should be no more than 60 characters; this ensures that it looks clear and coherent on the Search Engine Results Page (SERP’s) who normally allows around 60 – 65 characters before they cut them off. Include your primary keywords at the start of the Title, with any reference to your blog name coming at the end. Use the 2 or 3 keyword phrases that return an acceptable amount of traffic and remember to also include these keywords in the blog copy to ensure you are portraying a strong keyword focus that the search engines will pick up on. If you are unsure as to what keyword or phrase will return the most traffic, use a tool such as the Google Keyword Tool or Wordtracker to evaluate the best keyword strategy, and remember to choose your fights carefully and not just chase after the ranking with the most traffic. When adding your keywords into the Title tag in is a good idea to use a separator to differentiate between each keyword or phrase. There are number of characters that can be used as separators and you will see a selection of these within the SERP’s from ‘:’ to ‘–‘ to ‘>’ my personal choice has always been the vertical bar ‘|’. Each has their merits; I would however steer clear of underscores, as they have little aesthetic effect when displayed. So, as an example, a good Title tag might look something like this;

Blog Tips | SEO for Blog | Title Tags > BlogRunner SEO Tip 1

Whichever way you decide to structure your Title, try and continue the same style throughout all your blog posts as this will lend a sense of consistency throughout your posts. However, please make sure you don’t fall into these Title Tag traps; 1)       Not having a Title – there are millions of pages all over the internet called “Untitled Document” this is not a group you want to be in, not only does not having a title lose you valuable SEO real-estate, but it also looks lazy and unprofessional 2)      All the pages titles are the same – make each of your titles unique, you don’t want to be competing against yourself for inclusion in the SERP’s 3)      Keyword stuffing – it will look spammy if you just have a load of keywords in the title, and a sure fire way to put people off clicking through So now you know what to include in your title tag, the question remains, where do you put it? Well BlogRunner has made this easy with the all ‘All in One SEO Pack’ which makes it simple to add your page Title as well as Keywords and Description (which although limited in SEO value does serve as a valuable tool to attract people to click through once you have been found) within the blog post interface.

October 8th, 2010 by Alex MacLennan |