Tablets drive more purchases than smartphones

Research done by Monetate and Affiliate Window has discovered that tablets now drive more ecommerce than smartphones.

In Q1 of 2011 tablets represented 1.66% of visits to ecommerce sites and this has increased to 6.52% in Q1 2012. In Q2 smartphones only represented 5.35% of the ecommerce traffic, up from 4.23% in the previous year. This trend shows that consumers are having more confidence in making purchases on mobile devices.

Of all mobile purchases it is not surprising that the iPad represents 55% of all M-Commerce transactions.

This means that greater emphasis needs to be placed on responsive web design along with larger navigationa and check out buttons.

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