How social media links help Email Marketing

You see sharing buttons everywhere on the web but not so much on emails. If you’re not including Facebook, Twitter and Linked in share buttons on your emails then you could be missing out.

Research done by GetResponse found that only 20% of email marketers include social sharing links in their emails. The research also showed that by including the sharing links the click through rate can double with Facebook and Twitter buttons but more importantly those that used LinkedIn’s button saw their CTR quadruple.

Below is an infographic that displays all the research findings:

Social Media and Email Marketing Infographic

Leave a Reply