Using H Tags in your Blog Post
A good blog post, like all good documents, contains heading and sub-headings, so that not only does it indicate to the reader what the content of the blog post is, but also points the way for the search engine spiders too.
There are 6 heading tags that can be used within the html of the blog post, h1 to h6, and are expressed as in the mark up below;
<h1>insert text here</h1>
<h2>insert text here</h2>
<h3>insert text here</h3>
<h4>insert text here</h4>
<h5>insert text here</h5>
<h6>insert text here</h6>
I would recommend focusing your efforts on the H1 to H3 tags as these carry more weight and should also prove sufficient in structuring your blog in a way that encourages the reader to continue reading, providing the content is interesting also, obviously. Remember, it’s not worth bowing to the search engines at a cost to your reader’s enjoyment.
Getting the most out of your Header Tags
The H1 Tag
The most important of these heading is the h1 tag. This should only appear once on any blog post, and ideally as the title of the post (but as the name of your blog on the Home page). So in the instance of this blog post the h1 tag as it would appear in the html is;
<h1>Using H Tags in your Blog Post</h1>
In some blogging platforms you might find that the blog name is set to the h1 tag on every page, obviously this is good for the Home page, however, I would recommend amending this to a h3 tag for all the individual posts, and in so doing free up the h1 for the post title, as it the content of the posts that you want to draw the Search Engine’s attention to.
As the search engines place more weight on this heading tag, it is a good idea to include your primary keyword in relation to the blog content and then reinforce this keyword in you h2 tags.
The H2 Tag
This should be used to highlight the sub-headings of your blog post, essentially breaking down the main topic of the H1 into subtopics. You should not go overboard with the number of h2 tags and I would generally limit their use to 1 – 3 per blog post.
In the case of this blog you will see the h2 tag represented in the html code as;
<h2>Getting the most out of your Header Tags</h2>
<h2>Further Uses of the H Tag</h2>
The H3 Tag
Next in blog architecture hierarchy is the h3 tag, which represent your sub subheaders. It is important not to just use these for the sake of SEO but ensure that they have a purpose upon the page. The reader will often skim the blog looking for the bits that interest them, so each header should come at a natural change of subject within the blog post, as within this post, where the h3 tag breaks up each different tag.
<h3>The H1 Tag</h3>
<h3>The H2 Tag</h3>
<h3>The H3 Tag</h3>
Further Uses of the H Tag
As well as structuring your blog post with the correct Header Tags, it is also good practice to ensure that the navigational elements of the blog, such as your categories are marked up correctly. This ensures that you are not overloading your post with h1 and h2 tags that could dilute the SEO impact.
On some blogging platforms you might find that the categories within the side bar have been allocated h2 status. This will obviously reduce the impact that you are trying to generate through your blog post. This is where the h3 to h6 tags can provide a further SEO benefit.
Your categories will invariably contain many of the keywords you with to be ranked for, therefore by applying the appropriate Header Tags to them, you succeed in drawing the Search Engines attention to them without affecting the impact of each individual blog.
I will be discussing the optimisation of blog categories in more detail in a later post, but in the meantime i would be interested to hear your thoughts on SEO strategies that have had an impact on your own blog posts.