A Title tag is the line of text that is normally displayed at the top of the browser window and from the search engines point of view; the title tag is the most important ranking factor. It essentially tells the search engines what you blog post is about and therefore what keywords and phrases you wish to be ranked for, so it is worth spending a bit of time and getting right.
Your Title tag should be no more than 60 characters; this ensures that it looks clear and coherent on the Search Engine Results Page (SERP’s) who normally allows around 60 – 65 characters before they cut them off. Include your primary keywords at the start of the Title, with any reference to your blog name coming at the end. Use the 2 or 3 keyword phrases that return an acceptable amount of traffic and remember to also include these keywords in the blog copy to ensure you are portraying a strong keyword focus that the search engines will pick up on. If you are unsure as to what keyword or phrase will return the most traffic, use a tool such as the Google Keyword Tool or Wordtracker to evaluate the best keyword strategy, and remember to choose your fights carefully and not just chase after the ranking with the most traffic. When adding your keywords into the Title tag in is a good idea to use a separator to differentiate between each keyword or phrase. There are number of characters that can be used as separators and you will see a selection of these within the SERP’s from ‘:’ to ‘–‘ to ‘>’ my personal choice has always been the vertical bar ‘|’. Each has their merits; I would however steer clear of underscores, as they have little aesthetic effect when displayed. So, as an example, a good Title tag might look something like this;
Blog Tips | SEO for Blog | Title Tags > BlogRunner SEO Tip 1
Whichever way you decide to structure your Title, try and continue the same style throughout all your blog posts as this will lend a sense of consistency throughout your posts. However, please make sure you don’t fall into these Title Tag traps; 1) Not having a Title – there are millions of pages all over the internet called “Untitled Document” this is not a group you want to be in, not only does not having a title lose you valuable SEO real-estate, but it also looks lazy and unprofessional 2) All the pages titles are the same – make each of your titles unique, you don’t want to be competing against yourself for inclusion in the SERP’s 3) Keyword stuffing – it will look spammy if you just have a load of keywords in the title, and a sure fire way to put people off clicking through So now you know what to include in your title tag, the question remains, where do you put it? Well BlogRunner has made this easy with the all ‘All in One SEO Pack’ which makes it simple to add your page Title as well as Keywords and Description (which although limited in SEO value does serve as a valuable tool to attract people to click through once you have been found) within the blog post interface.