- Ensure your pressroom is easy to find: Do you have a NEWS, MEDIA or PRESS menu on your primary menu? Or include your Newsroom in a separate industry facing website.
- Make sure your news items are syndicated to the online news channels including Yahoo News, Technorati & Topix.
- And that your news articles are social media “ready”; identify SEO keywords, include social bookmarking and format to be social networks friendly.
- Ensure your media contacts are accessible with their names, phone numbers & email addresses clearly displayed.
- Get your multimedia image & video gallery organised by downloadable hi & low res images and include videos from your preferred channels (YouTube, Vimeo etc).
Five Top Tips To A Better Online Newsroom
May 18th, 2010 by Steve Kitt