This week we have added an update to the Release Tracking screen. We have integrated web analytics data from Google Analytics and added it to the data which we were already capturing.
The Tracking page for each release now contains a tabbed area allowing you to view two charts; one which shows the cumulative engagement level for the release over the past 30 days and one which displays the daily activity for that release over 30 days.
This is only a small step in our efforts to provide tools that help you to monitor the effectiveness of your social media news releases. There is plenty more to come.