There are currently 120 million weblogs, and this number is growing exponentially.
Every day there are approximately 120,000 new weblogs or roughly 1.4 new blogs every second. With blogs receiving 1.5 million posts per day, the equivalent of 17 posts per second, blogging is undisputedly the fastest and most popular method of creating discussions or commentary on a particular product/service. Blogs can vary in form, ranging from a simple discussion to a more personalised form of online diary entries
At KMP we see the role of blogs as a direct way for businesses to reach out to their customers.
Corporate blogs can provide many communication benefits for a firm, including brand-building, education, corporate insight, a means of customer feedback and a crisis management tool – all of which can all be delivered in a personal tone of voice.
We work directly with your business to advise you in the design, build, and maintenance of a blog, as well as advising the most effective way to use a blog as a PR tool.