This week, we’ve added a new feature to PressRoom – a way to include your own analytics tracking code into your PressRoom and news release pages. Many people are already using web-based stats tracking services such as Google Analytics and we though that it would be useful to be able to collect information about page views, visitors and visitor behaviour on the PressRoom pages.
In order to implement this feature, all you need to do is paste your tracking code into the input on the Service Accounts page.
In this example we’re using the tracking code from an existing Google Analytics account in order to collect PressRoom statistics alongside our existing website statistics. We have deliberately made this an open ended system so that you can use any analytics package which requires only a short code snippet to be inserted into the page.