Ackura PressRoom is a web application to allow a company to publish what is known as a Social Media News Release. This is not to be confused with a rress release and is not intended to replace a press release, it is an additional PR and marketing tool.
A Social Media News Release is designed not to be sent to a list of recipients but rather to be found by interested parties and shared by those people through whatever means they use to distribute online content.
PressRoom achieves this findability by using a strictly templated system which generates highly optimised XHTML and advanced meta information. In early tests we had a news release enter Google’s top ten results for a fairly competitive keyword within two days of publishing.